The advantages of using plastics for advertising purposes

Despite the saying that good wine does not need a name plate, it is very difficult to stand out from the sea of competition and draw attention to a product or service without advertisements. Although online campaigns account for an increasing proportion of companies' advertising budgets today, many physical advertising tools are still used to capture the attention of target audiences. The so-called advertising plastics are ideal for this purpose, and thanks to their versatility, they can be used in countless ways and for various purposes.

Durability and flexibility

One of the biggest advantages of different plastics is their exceptional durability. This is a particularly valuable feature for outdoor advertising campaigns, because plastic billboards are resistant to rain and wind, as well as withstand the sunshine well, so unlike other materials that can fade or warp over time, they retain their vivid appearance and message for a long time. This durability guarantees that the advertising message remains effective throughout the duration of the campaign. Since plastic can be cast into many forms and easily shaped, it can adapt to the requirements of individual campaigns. This kind of flexibility allows advertisers to unleash their creativity and create ads that stand out in every way.

Cost-effectiveness and sustainability

Compared to other advertising materials, advertisements made of plastic can be produced significantly cheaper. Since plastic is light in weight, it is also cheaper to transport, install and maintain. This cost efficiency allows advertisers to devote more resources to other aspects of their campaigns, such as distribution or digital marketing activities. As environmental awareness grows, many businesses are looking for sustainable advertising materials. Fortunately, there are environmentally friendly plastic options, such as biodegradable and recyclable plastics, so advertisers can promote their products and services while aligning with sustainability goals and societal expectations.

thyssenkrupp Materials Eastern Europe offers a wide range of plastics for advertising purposes, from Plexiglas acrylic sheets to foamed PVC and PVC film to impact-resistant polystyrene and polyester sheets.